The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Digital & Online / Websites & Mobile
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Digital & Online / Websites & Mobile
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Digital & Online / Websites & Mobile
Kami
Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital & Online
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Digital & Online
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Digital & Online
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare Category: Digital & Online
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders Category: Digital & Online
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Digital & Online
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Digital & Online
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Digital & Online
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client: McDonald's Category: Digital & Online / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid
Client: PepsiCo Category: Digital & Online / Gaming
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Direct Marketing Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM076M
Award:
2023 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM077M
Award:
2023 Direct Marketing Merit Award
Agency:
FCB Brasil / São Paulo + FCB Studio / São Paulo
Client:
Raça Magazine
Title:
Black Characters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM078M
Award:
2023 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Minneapolis
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS23_DM079M
Award:
2023 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital & Online
Annual ID:
OS23_PR036M
Award:
2023 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Digital & Online
Annual ID:
OS23_PR037M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Digital & Online
Annual ID:
OS23_PR038M
Award:
2023 Public Relations Merit Award
Agency:
Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Digital & Online
Annual ID:
OS23_PR039M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Annual ID:
OS23_PR040M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Annual ID:
OS23_PR041M
Award:
2023 Public Relations Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Annual ID:
OS23_PR042M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online
Annual ID:
OS23_PR043M
Award:
2023 Public Relations Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Digital & Online
Annual ID:
OS23_PR044M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM082M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM083M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Annual ID:
OS23_DM084M